Staging is a strategic marketing requirement, but for many homeowners and brokers, the process can feel like a mystery. From the initial consultation to the magic of installation day, we’re demystifying exactly what it’s like to partner with a professional stager.

Paint is your most powerful tool for increasing a home's value, but the wrong shade can actually cost you a sale. In the unique light of the Pacific Northwest, "cool grays" can feel cold and "stark whites" can come off as clinical. We’re breaking down the shift toward warm, organic neutrals for 2026.

Let’s talk home staging ROI. Is staging your home before putting it on the market worth the cost? In the Seattle area real estate market, the cost of staging is almost always less than your first price reduction. Learn how a strategic staging investment protects your home equity and prevents a defensive price cut.